Per my last post, you know that I have made the tough decision to focus my career on illustration. But I still have more decisions to make. I still need to cut some clutter.
My current portfolio represents several different illustration styles and techniques that I have worked in over the years. I need to narrow that selection down to two at most, maybe even just one, although I’m not sure I can manage that. I may develop “style-fatigue.” I do need variety in my world 🙂
If I do fully develop two styles, I’m aware that I may need to work in one style under an alias. So I’ve also been considering how to implement that strategy in my marketing and web presence, etc. But that will all come later.
In any case, after several days of turning the matter over in my mind, I’ve decided to try working with two styles that are quite different. Here are samples of each:
Watercolor (style #1)
Adobe Illustrator and Photoshop (style #2)
The above style is based on vector art created in Adobe Illustrator and then polished in Adobe Photoshop. It’s a tighter style and would be good for commercial art in the toy and game industry, for instance. I will post on my progress as I begin to build and develop portfolios in these styles.
This has been a tough decision for me as I love experimenting with different styles, mediums, and techniques, but it’s also important for me to make my artwork more marketable.
What art directors are looking for
Art directors often want to see consistency in style. They need to know what they can expect out of an artist and out of a contract. The only way to do that is to present work that is consistent in both quality and style.
For the next several weeks, my goal will be to crank out as much good artwork as possible in each of these styles.